I began shopping for a new Jeep Wrangler Rubicon Unlimited, floating the idea of trading my daily driver in and keeping the TJ and the JKUR, each to serve different purposes. As my research continued and I spoke with JKUR owner friends, I realized that I'd much rather have something along the lines of an SUV that would be less of a one trick pony. I travel for work and therefore frequently have rental cars, so I began test driving the Grand Cherokees during my weeks away from home, which ultimately turned my search in that direction. Reading about the current (2016) and new models for 2017, I focused on the Overland and Trailhawk trims as ones I'd be interested in buying. Price was a factor, but I knew early on that I didn't want to heavily mod this truck, so buying a Limited trim and upgrading things wasn't really in the cards for me. The Overland is much more of a luxury oriented vehicle than the name might suggest, and the Trailhawk is the nitty gritty, but still very well equipped, model.
After many months of waiting, debating, test driving, yada yada, I finally went ahead and purchased a 2017 Trailhawk in January of 2017. Fully loaded (minus Blu-Ray entertainment which I saw no need for), it was a unique package with the active safety package, luxury package - read: panoramic sunroof that I dreamed about, multiple skid plates underneath, 18" wheels wrapped in Kevlar lined Goodyear A/Ts, and the Quadra-Trac/air suspension package. Sticker was $49,500, and after a week of putting dealerships against each other, and after a bit of negotiating I got it from a dealer in New Hampshire (90 minutes from my house in Boston), for $42,799. I am quite happy with the price, and opted to add the 7-year bumper to bumper Mopar warranty for $1,300 for a piece of mind. There's a high likelihood I keep it that long, and I can get money back from FCA if I sell the vehicle first.
Here's a photo of her from shortly after I took delivery.